西安市大学生消费现状的调查与分析

The Survey and Analysis of Consumption of Xi'an College Students

大学生有着先进的消费观念,但同时又与资金来源的局限相矛盾,对这一特殊群体的消费行为进行研究,有助于把握他们的消费状态及发展趋向,从而有针对性地开展教育和引导。通过实地的问卷调查,了解了西安大学生的消费现状,掌握了其消费行为的特征,认为社会应给予他们更多的打工机会,学校和家庭应加强对其消费观念的教育和理财能力的培养,引导大学生树立科学的消费观,进而形成正确的人生观、世界观和价值观。

Colledge students have advanced consumption attitudes,but also are in contradiction to the limitations of funding sources.Study of the consumer behavior of this special group helps us to take advantage of their status and development trend of consumption,then we can carry out targeted education and guidance.This paper uses the field survey to understand the consumption status of college students in Xi＇an,masters the characteristics of their consumption behavior and gets a conclusion that society should give them more opportunities to work;school and family should step up its consumer concepts education and financial ability cultivation and guide the students to establish the scientific concept of consumption,thus help the students to form a correct life outlook,world outlook and values.