高校媒体思想建设的创新与发展探析

College Media Innovation and Development of Construction

高校媒体工作是高校文化建设的一个重要组成部分,作为校园重要的思想舆论阵地,在全面加强和改进大学生思想政治教育的新形势下,高校媒体工作如何适应时代的要求,从促进思想政治教育创新的高度,为大学生的全面发展服务显得尤其重要。从市场经济的逐步建立、高等教育的快速发展、大学生需求多样化等方面入手,分析了新时期高校媒体建设面临的挑战,探讨了创新和发展高校媒体工作的途径和方法。

College culture media is an important part of university culture construction.As an important ideological and public opinion on campus positions,the overall strengthening and improving ideological and political education of the new situation,how college media meets the need of the times from promotion of ideological and political educational innovation perspective,and serves the comprehensive development services to college students are particularly important.From the gradual establishment of market economy,the rapid development of higher education,college students and other aspects of diversity needs,the paper analyzes the challenges of innovation in building College Media and explores the development of university media channels and methods.