浅析韩剧在韩文化外交中的作用——以韩剧《大长今》为例

Ananlysis of the Effect on South Korean Cultural Diplomacy from the South Korean Play——Taking the "Dae Jang Geum" TV Series as an Example

影视作品作为一种大众文化产品,能在潜移默化中增加一个国家的文化吸引力,增强他国公众对本国的好感和认同。近十多年以来,韩剧在亚洲地区特别是东亚地区的热播所引起的"韩流"引起了社会各界特别是传媒行业的广泛关注。文章以《大长今》为例,对韩剧中的文化要素和韩剧成功的原因进行了分析,试图为中国影视行业的发展提供一些借鉴。韩剧中,既有对韩国传统文化的弘扬,也有对东亚文化圈文化价值观的整体融合,这是韩剧在文化传播层面上的优势所在。

Firms and TV programs as a popular cultural product can enhance the nation＇ s cultural attraction to other nation＇s people. Recent years, the ＂Korean Wave＂ with the heat of the South Korean paly in Asia especially in East Asia·has been gaven rise to the media. The essay takes the ＂Dae Jang Geum＂ for exemple analyzes the cultural elements and the reasons of its success in order to provide some references for the development of the Chinese firm industry.