考虑顾客取消和no-show的酒店客房定价决策

Hotel Room Pricing Strategy Considering Cancellations and No-shows

本文在假定顾客是价格敏感的,酒店客房价格的变化会带来需求的变化以及酒店可在事前预计的时间内调整价格策略以影响市场需求以进行客房的充分预售的条件下,给出了考虑顾客取消和no-show(预订但未到)的酒店客房定价决策模型,并且分析了最优房价、期望收益随客房量的变化情况,以期为酒店的客房定价策略提供一些参考。

Assuming that customers are price sensitive,that changes in the price of hotel rooms will bring changes in hotel rooms＇ demand,and that hotels can adjust the rooms＇price to influence the market demand in advance for a full pre-sale effect,this paper proposes a hotel room pricing models considering no-shows and cancellations,and analyzes the optimal pricing,the changes of expected revenue with the rooms＇quantity.