基于RMP的事件型文化创意旅游产品开发

Study on Event-based Cultural and Creative Development of Tourist Products

事件型文化创意旅游产品是当前文化创意旅游产品中最具吸引力的产品,其研发对当前旅游产业的转型与升级具有重要意义。从事件文化创意旅游产品的含义及其特征出发,分析了当前产品开发中资源认识不清、策划缺乏创新等问题,从而提出了RMP总体开发思路,以及正确认识产品资源本质、积极利用"触媒效用"等开发对策,为深度开发事件型文化创意旅游产品提供新的思路。

Nowadays,event-based cultural and creative cultural and creative tourism product was the most attractive products of cultural and creative tourism products,its development of spiritual life for rich tourists,to meet the demand for novelty differences of experience was important.This incident from the cultural and creative tourism products of the economic,cultural and social significance and its characteristics,an analysis of the product clear understanding of resources,lack of innovation,and planning to put forward resources to correctly understand the nature of products,active use of ＂catalytic effect＂,development strategies,provided a new way of thinking for the deep development of event-based cultural and creative cultural and creative tourism products.