中国传统吉祥纹样与现代平面广告设计

On Chinese Tradition Propitious Dermatoglyphic Pattern and Modern Plane Advertisement Design

传统吉祥纹样体现了中国人民对吉祥幸福的向往。这些纹样内涵丰富、喻义深远,设计师将其应用到现代平面广告设计之中,既有利于广告作品的有效传播,又能将其独特的象征意义及丰富的内涵加以传承与发扬,使我们的设计更具有文化性与社会性。具体手法技巧则包括:旧元素,新组合;挖掘吉祥内涵,创新表现形式;巧妙运用吉祥纹样,增强广告的趣味性。

The traditional propitious dermatoglyphic patterns have manifested the Chinese people to propitious happy yearning. These dermatoglyphic patterns have rich connotations, and explain profound righteousness. The designers apply them during the modern plane advertisement design, both are advantageous to the advertisement work effective dissemination, and can inherits their unique symbolic significance and the rich connotation which develops, enables our design to have the cultural property and the sociality. The concrete technique skill includes： Old element, new combination; Unearths the propitious connotation, the innovation manifestation; Ingenious utilization propitious dermatoglyphic pattern, enhancement advertisement interest.