摘要
首先提出造型元素的品牌辨识度及造型基因的品牌相似度概念,并探讨如何根据品牌现有产品建立造型基因案例库;在此基础上,进一步研究如何建立基于品牌意象的造型评价体系与函数,以保证造型创新的品牌形象统一性要求。
It proposed the concepts of modeling element′s recognizable degree and modeling gene′s similar degree for building a unified brand image,discussed the ways to conduct research of existing product model and the ways to build gene database of product model based on consumer survey.It further studied the means of building the evaluation system and for product model,which would guarantee the unity of new brand image.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第18期38-41,共4页
Packaging Engineering
关键词
品牌意象
造型元素
造型基因
造型评价
brand image
modeling elements
modeling gene
model evaluation
