摘要
以日常生活的艺术化作为出发点,分析当前浅层化的审美形式,指出这种审美的符号化本质,并运用符号学的相关理论对这种符号化的形象进行批判,进而指出由这种符号化产品形象所构建的形象是一种"伪个性"形象,从而提出仅仅为满足人的欲望而进行设计是不够的。
Taking the art of everyday life as a starting point,it analyzed the current aesthetic of form surface,pointed out that the symbolic nature of aesthetic,and criticized the symbolic images use of semiotic theories,and then pointed out that the symbol construction of product image was the image of a ＂false personality＂.It is not enough that the design is just to satisfy people＇s desire.
出处
《包装工程》
CAS
CSCD
北大核心
2010年第18期42-45,共4页
Packaging Engineering
关键词
产品形象
审美
符号
个性
image of product
aesthetic
symbol
individuation
