传统文化元素在现代包装设计中的应用

Application of Traditional Chinese Culture in Modern Packaging Design

基于中国悠久的传统文化及深远的文化内涵,分析了中国传统文化元素的题材、内涵、形式等与现代包装设计的传承关系,论述了中国传统文化元素为现代包装设计提供的表现语言和形式语言,并通过对中国传统文化元素内涵的发掘和研究,为包装设计的创新提供新的思路和视觉,使现代包装设计拥有更为深厚的文化底蕴和更为广阔的发展空间。

Based on the traditional culture connotation,it analyzed the inheritance relations between the traditional Chinese culture theme,connotation,form and the modern packaging design,elaborated the traditional Chinese culture element which provides the performance language and formal language for the modern packaging design.Through excavation and research of the traditional Chinese culture element connotation,it provided new mentality and vision for the packaging design innovation,which would make the modern packaging design having deeply culture feature and broad development space.