汉字图形创意在标志设计中的应用

Application of Chinese Characters Creative in Symbol Design

提出汉字是集音、形、意于一体的文字系统,也是一种独特的具有东方特色的视觉传达符号。阐述了汉字与标志设计要素的契合之处,分析了汉字图形创意应用于标志设计的可行性。指出汉字的图形创意应遵循的3个原则,即具有易识别性原则、以意造型原则、与企业经营理念相结合的原则。并结合生活中具体的标志设计,论述了汉字的图形创意在标志设计中的有关应用方法,指出汉字图形创意在标志设计中具有广泛的应用前景。

Chinese character is an writing system gathered tones,forms and meanings,which is also a special oriental visual communication symbol.it dwelt on the conjunction point between Chinese character and logo design,and then advanced the applied feasibility of the Chinese character graphic creativity in the logo design.The graphic creativity of Chinese charater ought to adhere to three principles： easy to identify,modelling from meaning,combined with enterprise management idea.And taking the real logos in our daily life for example,discussed the related applied way of the character graphic creativity in the logo design.Lastly stated that Chinese character graphic creativities had a good prospect of application in the logo design.