20世纪前期中国商品包装设计的特征与启示

Characteristics and Inspiration of Commodity Packaging Design in the First Half of 20th Century in China

采用实物与文献资料相结合的研究方法,分析了20世纪前期我国商品包装设计注重功能性、审美性、经济性、以人为本、采用新材料与新工艺、理论与实践相结合等方面的特征,论述了在重视设计理论、正确处理民族化与国际化关系、以人为本、讲求经济节约性等方面对我国当前包装设计的启示,为我国当代包装设计提供了良好的设计借鉴。

It analyzed the commodity packaging design′s characteristics in the first half of 20th century in China by the method of combining the material objects and the literature materials.The characteristics included emphasizing functionality,aesthetics,economy,humanism,using new materials and new technology,combining theory with practice and so on.It discussed the inspiration for current Chinese packaging design,which included emphasizing design theory,dealing with the relation of nationalization and internationalized correctly,humanism,economic,etc.which provided the good references for current Chinese packaging design.