虚假广告的经济学分析及治理

Economics Analysis of False Advertising and Countermeasures

从经济学的角度对虚假广告相关问题进行分析,认为由于广告信息的不对称和出于自身利益的激励,必然导致虚假广告和相关利益集团的产生;在对虚假广告的治理中,与补贴相比,加大惩罚显然是一个更好的方式。

This article analyzes related issues about false advertising from the perspective of economics and gets that： asymmetries of the advertising information and incentive for self-interest will inevitably lead to the advent of false advertising and related interest groups.But in the governance of the false advertising, compared with the subsidies, increasing punishment is clearly a better way.