摘要
市场调研在国民经济发展中显示出其不可替代的作用。文章就市场调研的重要意义、市场调研人员的组织、以及市场调研的具体作法作了初步探讨。在全球经济一体化的新形势下,亟需广大的科技信息人员积极投身到市场调研的工作中来,为企业正确决策提供客观依据。
Market investigation plays neccessary role in national economy development. The signifi-cance ,orgazization of investigator and operation procedures of market survey was discussed in the paper. It is neccessary for science & technology information workers to actively join in market investigation to pro-vide decision-market service for enterprises in existing situation of global economy integration.
出处
《天津冶金》
CAS
1999年第3期44-47,共4页
Tianjin Metallurgy
关键词
市场
信息
市场调研
调研员
企业管理
information, data, market investigation, collection, investigator.
