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基于差异化的奢侈品营销策略分析 被引量:4

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摘要 本文介绍了奢侈品的概念和特征,并对奢侈品市场的消费群体及消费动机进行了分析,最后从产品、服务、形象、促销等方面提出了差异化的奢侈品营销策略。
作者 陈金良
出处 《商业时代》 北大核心 2010年第25期33-34,共2页 Commercial
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