男大学生运动服装消费行为研究

Study on the Sportswear Consumption Behavior of Male College Students

以天津地区男大学生为对象,采用调查问卷,对他们的运动服装购买信息来源、购买要素、可接受价位、购买场所和购物伙伴的选择等问题进行了分析。总结出男大学生运动服装消费行为的特点,并为运动服装厂商提出了营销建议。

With the male college students in Tianjin as the objects and based on questionnaires, this paper anal- yzes the source of information on sportswear, purchasing elements, acceptable prices, shopping places and shopping companions, draws a conclusion of the characteristics of the sportswear consumption behaviors of male college students and offers marketing suggestions to the sportswear manufacturers.