市场营销专业项目课程情境教学法研究——以校园促销项目为例

On the situated teaching in the program course of marketing major

在市场营销专业项目课程情境教学设计中,教师要和学生一起利用各种条件,创设出有利于教学活动的情境,以增进学生对所学知识的理解,提高学生的学习兴趣。在教学过程中,教师要注意指导学生的技巧,合理组建任务小组,注意发挥学生的主导作用,并在总结与评价时采用科学的标准,以达到预期的教学效果。

In the design of situated teaching in the programs course of marketing major,the teachers and students simulated the real marketing situation to improve the understanding of professional knowledge.The teachers should pay attention to the teaching skills,organize the program groups rationally,make students to play a leading role,and apply the scientific standards in the summary and evaluation to reach the expected effect.