绿色经济背景下的品牌绿色形象设计

Analysis on Visual Identity Design of Green Brand in the Context of Green Economy

在绿色经济背景下,绿色形象设计对品牌塑造与发展有着重要的价值。企业应根据客观发展来确定品牌的位置和方向,使消费者对产品或品牌价值产生清晰的认知。在此基础上通过理性诉求、感性诉求等诉求方式,并运用联想法、直接展示法等广告表现手法,传达出品牌核心理念的基本信息,以提升企业品牌形象。

In the context of green economy, the visual identity design of green brand is very important for the development of brand. The company should determine its positioning and direction by objective development assessment so customers will acquire the awareness about the product or the brand value clearly. Based on it, through rational appeal or emotional appeal, combined with advertising approaches as association and display, the basic information in core brand concept is delivered in order to enhance the image of corporate brand.