基于价值链视角的网上店铺研究

Reasearch on net-shop based on the perspective of value chain

随着经济的不断发展,电子商务的快速突起,"网上店铺"逐渐发展成为了现代市场营销的重要形式之一,但是其与传统的实体店铺在管理方法与运作流程上却有着较大的差异。因此,文章针对基于价值链的视角对网上店铺与实体店铺的异同进行了分析。

With the continuous development of economy and the rapid processes of e-commerce,net-shop has gradually developed into one of the important forms of modern marketing.But it’s quite different from traditional solid shop in management methods and operation process.Therefore,this paper analyzes the similarities and differences between net-shop and solid shop based on the perspective of value chain.