摘要
报纸川军落败之因和电视湘军得胜之由给传媒业带来不少启示:从团队管理来看,要创建科学的选拔机制、完备的考评机制、合理的激励机制、全面的培训机制;从创新突破来看,要实现价值理念、发展战略、体制机制、发展模式、经营方式等的全方位创新;从媒介环境来看,应推进跨行业多元发展和跨媒介整合经营。
Some hints can be got from the failure of Sichuan Newspaper and the success of Hunan TV: firstly, from the team management point of view, we should build up scientific selection mechanism, comprehensive evaluation mechanism, reasonable incentives and comprehensive training system; secondly, in terms of innovation, we should realize the full range of innovation from value ideas, development strategies, institutional mechanisms to development model; lasdy, from the media environment, we should promote diversified development across industry and integrated management across media.
出处
《湖南大众传媒职业技术学院学报》
2010年第5期23-28,共6页
Journal of Hunan Mass Media Vocational and Technical College
基金
重庆市教委人文社科规划项目"报业广告经营模式的创新"(项目编号:09SKJ14)的研究成果
关键词
报纸川军
电视湘军
创新
Siehuan newspaper
Human TV
innovation