对竞技武术市场化发展的研究

Research on Market-oriented Development of Competitive Wushu

武术的市场化随着经济的发展已经逐步发展起来,但是竞技武术的市场化令人堪忧。通过对文献资料、网络信息、问卷的调查和理论分析得出缺少消费者是导致竞技武术不能市场化的最大问题,武术竞赛规则、技击和套路的背离、"计划体制"下的武术运动管理体制、武术的技击属性与体育属性被人为的分离都是影响竞技武术运动的发展的因素等结论。

Along with market-oriented economic development, the marketization of Wushu has been gradually developed. However, the marketization of competitive Wushu is not optimistic. Through literature review, network information, the questionnaire survey and theoretical analysis, this paper finds out that the lack of consumers is the biggest problem for competitive Wushu marketization. Wushu competition rules, and routines of departure from the art of attack, planning system under the management system of Wushu, combative attributes and physical attributes have been artificially separated are the factors that affecting the development of the competitive Wushu.