摘要
高职院校主要是培养应用型高技能高素质人才。加强公关礼仪的教育,既是时代的要求,又是提高高职学生道德修养和高职院校学生品牌的需要。从高职院校学生的公关礼仪存在问题出发,从公关礼仪教育理论和实践两方面,探寻高职院校公关礼仪课程教学具体实施。
Higher vocational college mainly trains applied high-skill and high-quality personnel.Strengthening PR（Public Relation） Etiquette education is the requirement of the times and the need of improving ethics and image of higher vocational students.By analyzing the problems existing in PR etiquette of higher vocational students,this paper explores the teaching model of higher vocational PR Etiquette Course from the theory and practice.
出处
《北京工业职业技术学院学报》
2010年第3期78-81,共4页
Journal of Beijing Polytechnic College
关键词
高职
公关礼仪
教育
higher vocational education
PR etiquette course
education
