中西羊绒衫设计特点的比较研究

Comparative study of Chinese and Western cashmere sweater design features

针对当今中西羊绒衫市场具有代表性品牌的近季主打产品,分别对产品的材质性能、造型设计、装饰设计、色彩设计几个主要方面进行了详细的分类统计。结合中西方消费者心理、生理特点以及中西方服装文化的差异,参考已有的市场调查报告,对统计所得的数据进行系统的分析和比较,总结出中西方羊绒衫产品的设计特点。通过比较分析,指出我国羊绒衫设计优势与不足之处,对如何提升我国羊绒衫设计水平的问题提出相应的解决方法。

Aiming at the main products of some representative brands in Chinese and Western cashmere sweater markets,this paper carries out a detailed statistical classification of the products in terms of material quality and performance,modelling and design,decoration design and color design.Having referred to previous market survery,a comparative study of the obtained data is undertaken with respect to Chinese and Western consumers′ psychology,physiological features,and differences between Chinese and Western clothing culture.It elucidates Chinese and Western cashmere sweater design features,including the similarities and differences.Finally,it point out the superiority and deficiency of Chinese cashmere sweater design,and sets forth corresponding solutions as how to raise cashmere sweater design level of Chinese brands.