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消费文化观念对消费意向的影响研究 被引量:14

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摘要 为研究消费文化观念对消费意向的影响,本文在计划行为理论的基础上,构建了消费文化观念意向模型。研究显示,计划行为理论能够很好解释上述模型。消费态度、主观规范和消费感知行为对消费意向有重要的影响;此外,消费感知行为对消费态度也有重要的影响。
机构地区 兰州大学
出处 《经济问题探索》 CSSCI 北大核心 2010年第9期73-77,共5页 Inquiry Into Economic Issues
基金 国家社科基金项目"新消费文化观念构建"(08BZX011)主持人:杨魁
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参考文献8

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二级参考文献35

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共引文献51

同被引文献101

引证文献14

二级引证文献165

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