三网融合背景下华数传媒集团的跨界探索及启示

On the Enlightenment of Crossover of Huashu Media under the Background of Three Networks Connection

杭州华数传媒在数字电视发展伊始,就将数字电视定位为家庭信息化终端和城市信息化综合平台进行跨界发展,从而使数字电视获得了较为广阔的可持续发展空间。在三网融合的背景下,华数传媒的跨界探索对其他数字电视运营企业而言,具有重要的启示。

At the beginning of the development of the digital TV, Huashu media locates the digital TV as the house information terminal and the city information platform to crossover develop, and earns the wide space of Sustainable development. Under the background of three networks connection, the Huashu media exploring to crossover has important reference meanings to the domestic digital TV industry.