基于PEST模型对西安发展免费地铁报的价值空间分析

Study on the Space of Value of the Development of Free Newspaper in Xi'an Based on PEST Model

本文在了解免费地铁报纸的发展情况和启示后,着重研究在西安市场上发展免费地铁报的价值空间分析。

The thesis gives an overall summation about the development of free newspaper at present and focuses on analyzing the possibility of free newspaper＇ s ＇development in Xi＇ an according to the theory of media strategy management.