摘要
社会转型期媒体通过新闻策划引导舆论就是认真研究新闻传播的现状和趋势,深入研究各类受众群体的心理特点和接受习惯,加强舆情分析,主动设置议题,善于因势利导,牢牢掌握舆论引导主动权的一种重要举措。
During social transformation, guidance of public opinion by news planning needs to study the status and trends of information dissemination, to make in-depth studying of the psychological characteristics and accepted practices of various types of audiences, and to set subject initiatively. It should improve the system for releasing information, the first authoritative news reporting mechanism of public emergency information, and the timeliness, increasing transparency, firmly grasping the initiative to guide public opinion.
出处
《新闻界》
CSSCI
北大核心
2010年第4期74-75,53,共3页
Journalism and Mass Communication
关键词
社会转型
新闻策划
舆论引导
social transformation news planning guidance of public opinion
