当下中国电视媒体财经频道生存困境探析——以央视为例

The Research of the Financial Channels of Current Chinese TV Media Survival Dilemma——Taking CCTV for Example

本文认为,长期以来,电视媒体的财经频道未能摆脱对娱乐节目的依赖,其原因在于:一方面是由于网络时代受众收视方式的改变,大大增加了培养目标受众的难度;另一方面在于开路频道难以摆脱收视率的围困,以至于财经频道的专业化之路陷入困境。

All along,the financial channels of the TV media have never failed to shake off the reliance on entertainment. The reasons may include, on one hand, because network change in the way the audience ratings has greatly increased the difficulty of training the target audience; on the other hand, public channels are difficult to get rid of the siege of the ratings, so that professional road of the financial channels leads to hardship.