摘要
广告影像思想的单一性,以及媒介伦理失范等成为广告影像批评的主要内容。文章从广告影像特性和与大众媒介的关系着手分析,试图找到影响广告影像特殊表现的内在原因和机制,促进其健康发展。
The ideological uniformity of advertisement image and the anomie of media ethics make up the main content of advertisement image criticism. Through analyzing the characteristics of advertisement image and its relationship with mass media, the paper tries to find out the underlying causes and internal mechanism of its sepcial manifestations so as to promote its healthy development.
出处
《新闻界》
CSSCI
北大核心
2010年第4期137-139,共3页
Journalism and Mass Communication
关键词
大众媒介
广告影像批评
伦理
mass media advertisement image criticism ethics
