AISAS模式下的广告创意新趋势

On the New Trend of Advertising Creativeness under AISAS Mode

广告创意策略的传播环境随着网络科技的发展发生了悄然的变化,本文通过分析网络环境下消费者行为的变化,探讨基于AISAS模式下的广告创意新趋势。

The propagation environment changes quietly with the development of network technology. By analyzing the network environment changes in consumer behavior, the article discusses the new trend of advertising creativity based on the model of AISAS.