超市自有品牌的顾客消费行为分析

The Behavior Analysis of Customers Consumer on Supermarket Private Brand

超级市场的自有品牌迅猛发展,通过对超市顾客的消费行为尤其是自有品牌购买行为进行研究后,发现随机购买者和犹豫的购买者这两类顾客中,女性是最有可能购买自有品牌的群体。同时也可通过适销对路的产品、有吸引力的价格、多渠道分销系统和新颖等促销方式来吸引更多的顾客购买自有品牌。

The rapid development of the supermarket＇s private brand of supermarket customers consumer behavior,especially its private brand buying behavior has been studied and found that random buyers and buyers of hesitation these two types of customers,as well as women are most likely to buy private brand groups,same time,through marketable products,attractive price,multi-channel distribution systems and innovative marketing approach to attract customers to buy their private brands.