摘要
快餐以其物美价廉、方便快捷、营养丰富的特点受到越来越多的消费者的青睐,在餐饮市场所占份额也越来越大。中国快餐业在迅速发展的同时也受到来自不同方面的竞争。对中国快餐市场的供求情况、竞争态势和存在问题进行分析,有利于广大快餐企业认准所处形势,为中国快餐业制定未来发展对策提供参考。
The fast food with its features such as inexpensive,convenient,nutrient-rich,which are more and more consumers in the food market share is growing.The rapid development of China＇s fast-food industry also suffered from the same time on different aspects of competition.Chinese fast food market supply and demand,competitive situation and problems of analysis,help the general situation in which fast-food companies look for,for the Chinese fast food industry to develop countermeasures for future development to provide reference.
出处
《哈尔滨商业大学学报（社会科学版）》
2010年第5期121-124,共4页
Journal of Harbin University of Commerce:Social Science Edition
基金
商务部支持项目:基于阶段定位于趋势预测的中国快餐业发展对策研究
关键词
中国快餐业
供求情况
竞争态势
问题
fast-food industry
supply and demand
competitive situation
problems
