论高等院校体育资源与市场培育

On Physical Recourse and Market Cultivation in Colleges and Universities

文章主要研究现阶段高等院校体育资源与市场培育的基本特征．主要结论为：我国高校体育系统内拥有着体育师资、人才、体育运动物业资源以及高校特定的活动环境潜在的体育市场优势，其资源及潜在的体育市场是我国社会体育资源与市场的一个基本组成部分；提出了高校体育资源的市场培育与开发，必须要提高对高校体育社会化属性的认识，在加强高校体育资源市场培育与开发利用时，注意长期与短期效益相结合，走综合性规模发展的道路．

This essay reviews basic characteristics of physical recourse and market culti-vation in colleges and universities at present. Main conclusion is: Physical System of Collegesand Universities in our country employs P. E teachers, talents and sports material recourseand an advantage in hidden physical market with special university environments, which are afundmental component part of social physical recourse and market. In order to develop andcultivate physical recourse and market, we must raise knowledge of physical socialization andstrengths to make use of physical recourse, paying attention to the effect of combination withlong and short period. We take the road of all-round development.