摘要
目前国内大多数学者研究认为:大学生在消费过程中存在着不健康的消费心理和非理性的消费倾向,大学生的消费行为是一种非理性的不健康行为。主要分析了大学生不良消费行为的类型;当代大学生不良消费行为的成因;介绍了国外消费教育;最后明确了我国高校加强大学生消费教育的必要性和途径。
At present,the majority of authors in mainland considers that there is an unhealthy consumer psychology and irrational proponsity to consume in the consumption process,the consumer behavior of college students is unhealthy and irrational. Based on this point,this essay analyzes the types and causes of non-performing consumer behavior;introduces consumer behavior in foreign countrics;finally,makes sure that colleges in our country should strengthen the need for consumer education,besides that,provide some consumer education approaches for college students.
出处
《黑龙江科技信息》
2010年第27期225-225,共1页
Heilongjiang Science and Technology Information
关键词
大学生
消费行为
消费教育
college students
consumer behaviors
consumer education
