摘要
文章回顾了锚定效应研究中个体层面和群体层面的相关文献,认为选择易得性模型理论能够很好地解释锚定效应的发生机制。同时,通过回顾决策认知领域的最新研究观点——量子模型,包括从只利用量子论空间性质到使用薛定谔方程的两种表述,阐述了这一领域的研究趋势。并通过为锚定效应建立量子模型(个体层面和两人层面),拓展了锚定效应的研究。
After reviewing papers regarding anchoring effect at both individual and group level, we conclude that the selective accessibility model gives a reasonable ex- planation for the mechanisms of anchoring effect. Meanwhile, by reviewing the latest research tech- nique of cognitive decision-making field--the quantum model, including space characteristics of quan- tum theory and Schrodinger equation, this article e-laborates the new trend in this research area. Fur- ther, we build a quantum model of anchoring effect at individual level first, and then extend this model to group level through studies on people in one group with high and low anchors respectively.
出处
《应用心理学》
CSSCI
2010年第1期35-41,共7页
Chinese Journal of Applied Psychology
关键词
锚定效应
选择易得性模型
量子模型
anchoring effect, Selective Accessibility Model, quantum model construal level, representation of other＇ s behavior
