家电业B2C电子商务网站信任水平及对策研究被引量：8

Study on the Trust Level and Strategy of Family Electrical Industry B2C E-commerce Websites

导出

摘要根据B2C电子商务网站在经营过程中的信任水平,把中国家电业B2C电子商务网站分为三个信任阶段,即高压力销售、中间信任关系与完全信任关系阶段。采用内容分析法,对典型家电业B2C电子商务网站进行研究调查,发现中国家电业B2C电子商务网站的信任水平总体上处在中间信任关系阶段,最后,提出中国不同类型家电业B2C电子商务网站发展到完全信任关系阶段应该采取的对策。 This paper classifies Chinese family electrical industry B2C E-commerce sites into three kinds of different trust stages on the basis of the trust level of B2C e-commeree sites during their operation, namely the high-pressure selling, trust building, trusting relationship. Using content analysis, a survey is conducted to the typical family electrical appliances industry B2C EC sites. The research discovers that the trust level of Chinese family electrical appliances industry B2C EC sites has the trusting building relationship stage as a whole, then proposes the strategy measures which the Chinese different type electrical industry B2C EC website reach trusting relationship stage.

作者邵兵家高志欣

机构地区重庆大学经济与工商管理学院

出处《图书情报工作》 CSSCI 北大核心 2010年第18期135-138,共4页 Library and Information Service

关键词信任高压力销售中间信任关系完全信任关系 trust the high-pressure selling trust building trusting relationship

分类号 F724.6 [经济管理—产业经济]

引文网络
相关文献

参考文献16

1艾瑞咨询集团.2009-2010年中国家电B2C网络购物研究报告.[2010-02-18].http://teport.iresearch.cn/1357.html.
2中国互联网络信息中心.第二十四次中国互联网发展状况统计报告.[2010-02-18].http://www.ennic.net.cn/html/Dir/2009/11/11/5721.htm.
3Sirdeshmukh D, Singh J, Sabol B. Consumer trust, value, and loyalty in relational exchanges. The Journal of Marketing, 2002,66 (1) : 15 -37.
4Fisher R, Zoe C S. Initial online trust formation:The role of company location and web assurance. Managerial Auditing Journal, 2009, 24 (6) : 542 - 563.
5Gefen D, Karahanna E, Straub D W. Trust and TAM in online shopping: An integrated model. MIS Quarterly, 2003, 27 ( 1 ) : 51 -90.
6Corritore C L, Kracher B, Wiedenbeck S. On-line trust : concepts, evolving themes, a model. Intternational Journal of Human-Computer Studies, 2003, 58(6): 737-758.
7Urban G L, Sultan F, Quails W J. Placing trust at the center of your internet stratety. Sloan Management Review, 2000,42 ( 1 ) :39 - 48.
8Palvia P. The role of trust in e-commerce relational exchange: A unified model. Information & Management, 2009, 46 (4) :213 - 220.
9Papadopoulou P. Applying virtual reality for trust-building e-commerce environments. Virtual Reality, 2007, 11 (2/3) :107 -127.
10Smith R, Shao Jianhua. Privacy and e-commerce: a consumer-centric perspective. Electron Commerce Res, 2007, 7 (2) : 89 -116.