我国洗手间广告发展策略研究

Research on Development Strategy of Toilet Advertising in China

作为一种标新立异的广告媒体,洗手间广告在发展的过程中遇到了行业和市场双重的障碍。在缺乏外部有利因素支持的前提下,洗手间广告必须先练好"内功",充分发掘自身的媒体优势,明确广告定位,采用灵活多样的媒体形式,提升广告创意水平,以此增强广告效果,获得更广泛的市场支持,从而使洗手间广告行业获得长足发展。

As a new medium,toilet advertising meets with double barriers from industry and market in the course of development.As lacking the favorable support of external environment,toilet advertising must practice ＂internal work＂,fully excavate advantage of the medium,make clearly advertising positioning,use flexible forms of media and improve the level of advertising creativity.On this base,it will enhance the advertising effect.So toilet advertising will gain wide support and considerable development.