文化生态型乡村重构与旅游品牌化模式研究——以安徽池州市为例

RECONSTRUCTION OF BOTH CULTURAL AND ECOLOGICAL VILLAGES AND CREATION A MODEL OF BRANDING TOURISM DESTINATION IN CHIZHOU

分析文化生态型乡村在城乡统筹、城乡一体发展过程中，不可规避经济发展与文化、自然生态保护的矛盾．文章认为文化生态型乡村顺应休闲旅游经济时代的要求，以乡村旅游发展为动力，以自然、人文生态保护为前提，进行乡村物质文化空间和内涵文化空间规划；契合旅游市场需求变化的规律，文化生态型乡村旅游可持续发展的品碑化模式为：品牌核心价值不变——品牌主体整合重组——品牌形象不断创新发展．

This paper mainly analyzes contradictories concerning economic development and the cultural and natural ecological protection in both cultural and ecological villages during the period of overall development and integration development in urban and rural areas. This paper suggests that the spatial planning of both cultural and ecological villages should conform to the requirements of leisure tourism economy era, and meet the changing needs of the tourism market rules, Cultural ecological sustainable development of rural tourism brand models is that the core values of the brand is holden, and the brand is inteqrated and innovated.