影响消费者食物消费行为的因素
Elements influencing consumers＇ food behaviours consuming
摘要
采访和观察是两个有效并高效的两种消费者行为研究方法。采访趋向于从消费者身上挖掘更深层的信息。观察则更趋向于提供第一手资料显示人们日常生活中的做法。实际上，为了得出影响食物消费因素，观察方法提供了更准确的最有效的数据，它将提供最直接的去除其它影响的信息。本文将运用两种方法研究影响消费者事务消费行为的因素。
出处
《中国外资》
2010年第18期214-215,共2页
Foreign Investment in China
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