洛阳市旅游商品发展现状及开发对策研究

On the Status of Tourist Commodities of Luoyang and Development Strategies

旅游商品是旅游业的重要组成部分,同时也是产生经济效益的重要途径之一。旅游商品行业一直是我国旅游业的软肋,洛阳市旅游商品发展存在诸多问题,与洛阳市旅游整体发展不相协调。本文从对旅游商品概念与相关理论研究出发,在对洛阳市旅游购物市场实地走访和调查的基础上,分析了洛阳市旅游购物市场存在的问题,构建了洛阳市旅游商品发展体系,提出了相应的开发对策,以期对洛阳市旅游商品行业发展具有一定的现实意义。

Tourist commodity is an important part of the tourism industry, and an important way to generate economic benefits, but this sector has been the weakness of Chinese tourism. There are many problems of tourist commodities of Luoyang. In this paper, the author investigates and analyzes the market of tourist commodities in Luoyang. The author also conceives a development system of tourist commodities, and proposes relevant countermeasures to provide practical reference for the development of tourist commodities ot Luoyang.