摘要
创建公路服务品牌是当前公路系统由管理型向服务型转变的手段之一。本文探讨了公路服务品牌的含义、要素及特性,创建公路服务品牌的必要性、目标、内容及实施措施。
It is one of means for changes of current highway industry from managerial type to the service to create the road service brand. This article discusses the meaning, elements and characteristics of road service brand, with the neeessity to create the brand, the objectives, the content and the implementing measures.
出处
《内蒙古公路与运输》
2010年第2期36-39,共4页
Highways & Transportation in Inner Mongolia
关键词
服务品牌
公路
公共服务
service brand
highway
public services
