广播网站的发展趋势研究

Research on Development Trend of Radio Website

本文在总结国内广播网站的历史沿革、发展现状的基础上,进一步联系北京人民广播电台视听业务的发展现状,探索媒介融合环境下广播网站视听业务的实现方式与传播策略,目的在于顺应三网融合的趋势,推动广播的进一步创新,促进新媒体与传统媒体全面协调可持续发展。

With the step of Three-Network Convergence, radio website, as the production of convergence between radio and new media, will get more attention and support taking more resources of policy, funds and talent. Radio websites are now at the interactive stage between radio station and network. Based on summation of history and present situation of domestic websites, the paper explores realization mode and propagation strategy of audio-visual service in radio website under situation of media convergence. This paper complies with trend of Three-Network Convergence, promotes radio’s further innovation, and accelerates comprehensive coordination and sustainable development between new media and traditional media.