面向三网融合的广电新业态

New Radio & TV Business with Three-Network Convergence

经过多轮讨论,国务院"三网融合试点城市方案"终于破茧而出,这里面有一个大家熟悉的名字——杭州。其实,早在试点城市公布之前,华数便以"较大的用户规模、较完善的互动服务、较清晰的业务模式"成为试点的关注热点,而华数数字电视传媒集团有限公司,不仅拥有IPTV、手机电视、互联网电视经营资质,还承建了"国家数字电视开放实验室"、首个"国家下一代广播电视网(NGB)融合业务创新实验室",更是全国最早探索三网融合业务的运营商之一。本文根据华数近十年的实践,从"看电视"、"用电视"、"玩电视"三个方面简析三网融合后广电产业发展的新业态。

Huashu DTV Media Group Co., Ltd. is one of the earliest network operators that explore Three-Network Convergence business. Huashu Group not only holds operating aptitude of IPTV, mobile TV and web TV, but also has built China’s National DTV Exoteric Laboratory and China’s National NGB Integrated Business Innovating Laboratory. From aspects of 'watch TV', 'use TV' and 'play TV', this article analyses new Radio & TV business in the situation of Three-Network Convergence. Development thoughts and business exploration modes of Huashu are worth for reference to industry peers.