基于数据挖掘的竞争情报与知识管理融合模型研究

A Fusion Model Based on Data Mining of Competitive Intelligence and Knowledge Management

文章在论述数据挖掘与竞争情报、知识管理的关系基础上,设计出基于数据挖掘的竞争情报与知识管理融合模型。该融合模型由以竞争情报工作人员为核心的竞争情报工作循环、以数据挖掘为中心的DM循环、以企业内部员工为中心的人类知识开发循环三部分组成。并用广东电信研究院竞争情报与知识管理的业务流程案例来阐述该模型的应用,突出该融合模型的实用性。

A fusion model based on data mining, competitive intelligence and knowledge management has been designed on the discussion of the relations among them, which consists of three parts： a competitive intelligencer as the core CI duty cycle, data miner as the center of theDM cycle and the enterprise internal staff as the center of human knowledge development cycles. The author takes the business process of Competitive Intelligence and Knowledge Management of Guangdong Telecom Academy as example to elaborate the application of the model, in order to highlight the usefulness of the fusion model.