旅游目的地影视社会表象与影视旅游——基于传媒学的研究

The Visual Social Representation on Travel Destinations and The Tourism of Film and TV Works

旅游目的地形象作为一种特殊的社会表象,是刺激旅游行为产生的重要因素之一。在旅游目的地社会表象形成过程中,影视传媒起着十分重要的作用。影视传媒区别于其它媒体的特点、议程设置功能、受众文化心理结构等特点以及大众传媒背景等都会影响旅游目的地影视社会表象的形成。影视社会表象的"社会共享性"与"行为说明性"决定了影视旅游是一种必然的大众旅游行为。

As a particular social representation,the travel destination image is an important factor to stir tourists＇desire to a tour.In the forming course of the social representation on a travel destination,the visual（film and television）media is one of the important factors,and it influences this representation through these factors as follows： the characteristics of this media,the agenda-setting function of film and TV,the receivers＇ cultural psychology and the mass media background.The two characteristics of ＂social sharing＂ and ＂behaviour interpreting＂ decide that the tourism of film and TV works is inevitably one of mass tourism.