农村创新传播体系研究

The Innovation of Diffusion Systems in Rural Area

创新是一个综合的系统工程,它既需要全社会创新价值观念的更新,创新能力的增强,更需要建立和完善创新体系的传播机制。创新在农村地区的传播,是建立在血缘、地缘和姻缘为基础的互动网络之上的。创新在农村地区的传播过程、创新的特点、村民的特质、传播方式等都是影响传播效果的重要变量。因此,创新在农村地区的传播可以从传播者、受众、传播渠道、传播模式和效果等方面来构建。

Innovation is a complex system.It requires not only the values innovation,enhancing the creativity,but also the sound diffusion systems.Otherwise the innovation can not be applied into practice.The diffusion in rural area has its traditions which oriented on the blood relationship,geology and marriage.The diffusion process,the traits of innovation,the character of the famer and the style of innovation are the vital variance for the outcome of innovation.In order to accelerate the diffusion of innovation in rural area,we can build an innovation system in rural area via improving innovator,receiver,the ways of innovation diffusion,etc.