素质教育视野下大学生公共关系意识提升策略探究

On the Promotion Strategy of College Students Public Relation Consciousness Under the View of Quality Education

大学生公共关系意识的提升,对完善素质教育、促进大学生成才具有重要意义。文章在分析大学生公共关系意识现状的基础上,提出了树立现代公共关系新理念、完善大学生公共关系教育体系、注重大学生公共关系意识的校园实践等有效提升大学生公共关系意识的策略。

The promotion of university students′ public relation consciousness is very important to improve the quality of education for all-around development and promote students to mature.This article,by analyzing the corrent situation of college students’ public relation consciousness,proposes three ways to enhance college students’public relation consciousness such as establishing a new concept of modern public relations,improving the educational system of college public relations and focusing on students’campus practice