试析城镇化对农业科技期刊消费市场的影响

The Influences of Urbanization on the Consumption Market of Popular Agricultural Sci-tech Periodicals

城镇化作为历史发展的必然,正在加速进行中。对农业科普期刊消费市场而言,城镇化使传统消费者流失、消费者数量下降,同时,城镇化进程中,政府推出的农业政策、农业土地的减少、生产资料的相对集中经营、新型农业经济组织的发展及农业从业群体,扩大了农业科技期刊的消费市场需求,有利于期刊发展。

As an inexorable trend of the historical development,urbanization speeding up has dual impacts on consumer market of popular agricultural sci-tech periodicals.On the one hand,urbanization results in the loss of the traditional consumer,reduces the existed consumer market.On the other hand,along with urbanized advancement speeding up,the changes of agricultural policy,the reducing of agricultural land,the relative centralization of capital goods,the development of new agricultural economic cooperative,and other industrial labor force entering agriculture,expand the market demands for agricultural sci-tech periodicals,which are helpful for the development of the journals.