从2008北京奥运会会徽看标志设计的文化内涵

The Cultural Content of the Design of 2008 Beijing Olympic Games Emblem logo

标志被广泛应用于现代社会的各个方面,随着社会的发展,人们审美意识的提高,对标志设计中的文化内涵体现要求越来越高。如何体现标志设计中的文化内涵,是标志设计的命脉。通过对2008北京奥运会会徽进行分析,探讨标志的民族性、地域性、时代性等在标志设计过程中文化内涵的体现。

Logos are widely used in all aspects of modern society.With the development of the society and the enhancement of the people＇s aesthetic consciousness,the demand on the cultural connotation of the logo design is increasing.How to embody the cultural connotation is the lifeblood of the logo design.Through analysis of the 2008 Beijing Olympic Games emblem,the paper explores the embodiment of cultural connotation of the national,regional and time character of signs in the logo design process.