重庆市中小企业网络营销现状分析及对策

Chongqing Small and Medium-Sized Enterprise E-marketing Situation and Countermeasures

重庆市中小企业在激烈的市场竞争中,生存与发展面临严峻的考验,但随着网络技术的普遍应用,给重庆市中小企业带来了新的机遇。通过对重庆市中小企业网络营销现状进行调查研究,分析了重庆市中小企业在网络营销中存在的问题,提出了解决问题的对策。

Survival and development of small and medium-sized enterprises in Chongqing faced with stern test in intense market competition.The networking application has brought the new opportunity for small and medium-sized enterprise in Chongqing.This paper investigates into E-marketing present situation and analyzes questions which exist in E-marketing of small and medium-sized enterprise in Chongqing.It proposes countermeasures which can solve these questions.