用营销管理思想整合物流企业发展探析

On Integrating the Marketing Management into the Development of Logistics Company

物流作为"第三利润源"已为企业界和学术界所共识,也引起了政府的高度重视,因此如何发展物流是全国上下面对的问题。从我国对物流的术语定义中可看出我国对物流的认识还缺乏以客户需求为中心的营销理念。文章讨论了如何用营销管理思想整合物流企业发展,为物流的健康、有序发展提供理论指导。

Logistics,which is acting as the third profit source,has been known by business circle and academic circle.The government also pays attention to it.So how to develop the logistics is the task the whole country is facing.From the definition of logistics given by National Standard Logistics Term,we can see that our country＇s knowledge about logistics lacks client-oriented marketing idea.So the paper talks about how to integrate the marketing management into the development of logistics enterprise in order to develop logistics in the place where all things run in order and in good condition.